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Social Media Policy Awareness
I found this video through an article on Mashable, “How to: Get your employees on board with your social media policy.” The video is a summary of the Victoria, Australia Department of Justice’s...
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Making a Punctual Policy
Social media platforms have given people of all ages a voice to millions of listeners. Along the same lines, every employee has a voice, and every company is responsible for that employee’s voice....
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Social media policies do not need to be boring !
In the article Gap’s social media policy a guide for other companies, written by Gil Rudawsky, you can read a really good example of social media policy. Here is an extract of GAP’s social media...
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A Fine Line: Social Media Policy
Social media policies are created to safeguard a company from potential crises as well as from bad publicity from its workers. However, there is a recent notice from National Labor Relations Board,...
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Someone is Always Watching
Social media has beome one of the biggest ways of communicating for millions of individuala throughout the world. It is not only a way to communicate with friends and family, or for companies to...
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My Way or the Earned Way
In the past, there has been a fairly clear distinction between paid media and earned media. Paid media dealt more with advertising, and earned media dealt more with publications, news stories, and...
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Barbies Unite Through Media
In an article on Mashable, it talks about the differences between paid, earned and owned media and how they have now become so intertwined. A company can make as many commercials promoting their...
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A Professional Relationship
Social media makes sense. It’s cheap, you can reach your target market, you can expand your market, etc., the possibilities seem endless. But, as much as you can accomplish with social media, there...
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Ford and its Social Media Success
Here is an article about the success of Ford’s campaign, mixing both social media and paid media. Few tips to create a successful media campaign: It’s important to create an entertaining experience for...
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Here is a definition of the difference between earned, paid, and owned media, according to Sean Cocoran. According to Cocoran, “they can be applied as a simple way for interactive marketers to...
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